Sleep, back on the table.
One pillow instead of four.A full-body J-shape that holds your bump, your back and your knees at the same time. You stop waking at 3am to rebuild a fort out of ordinary pillows that have all slid onto the floor.
Retail ₹2,799 · Pre-book ₹1,679, 40% off · The founding price, held until we ship
Side-sleeping stops being a nightly negotiation
As a bump grows, lying on your back gets uncomfortable and lying on your front stops being an option, so you end up on your side whether you like sleeping that way or not. On your side, the weight of the bump pulls your top hip and knee forward, which twists your lower back. That twist is what wakes people up.
A J-shaped pillow fills the two gaps that cause it at once: the long tail supports the bump in front so it isn't hanging, and gives your top knee somewhere to rest so your hips stay stacked. The shorter arm behind your back stops you rolling flat in your sleep.
From the third trimester, sleeping on your side is what's generally advised in pregnancy. The evidence behind that advice is observational rather than from trials, but it's consistent, the advice is easy to follow, and there's no downside to it. A pillow that makes side-sleeping comfortable makes the advice much easier to actually keep.
- Bump supported, so it isn't dragging your torso forward
- Top knee raised, so your hips stay square and your back stays straight
- Back propped, so you don't roll flat without noticing
- One piece, so nothing migrates to the floor at 3am
What makes the difference
Not a new idea. Just the details that decide whether you keep using it.
- Filling that doesn't pancake: the common complaint about cheap full-body pillows is that they're plump for a fortnight and then flat. Ours is filled to hold its loft through the whole pregnancy and past it.
- A cover that actually comes off: a full-length zip, and a cover you can machine wash. Pregnancy is a sweaty business and this is a thing you sleep against every night.
- Breathable, not plastic-backed: a cotton-blend jersey cover, because most of the year here is warm and a sealed pillow becomes unbearable.
- Sized for a normal bed: big enough to work, not so big it evicts your partner. We'd rather you both still fit.
What's actually in the box
| Shape | Full-body J. One long tail down your front for bump and knee, a shorter arm behind your back, joined by a rounded head. Turn it around to swap sides. |
|---|---|
| Filling | Recovering hollow-fibre, filled for loft that lasts rather than initial plumpness. |
| Cover | Cotton-blend jersey, full-length zip, machine washable. Breathable rather than plastic-backed. |
| Use after birth | Works as a nursing prop and a sitting support. Most people keep using it well past the birth. |
| Care | Cover: machine wash cold, line dry. Inner: spot clean, air regularly. |
| In the box | Pillow, removable cover, reusable vacuum storage bag, care card. |
| Price | Retail ₹2,799 · Pre-book ₹1,679 |
Three steps, and you're comfortable
- Lie on whichever side you prefer, with the rounded head above your own and the long tail running down your front.
- Pull the long tail under your bump so it takes the weight, and bend your top knee over it.
- Let the shorter arm sit against your spine. It stops you rolling flat while you're asleep.
What this can't do
It's a pillow. It makes a comfortable sleeping position easier to hold. It doesn't treat back pain, pelvic girdle pain, restless legs or insomnia, and it isn't a medical device. If pain is keeping you awake most nights, or you have pain around your pelvis that makes walking hard, that's worth raising at your next appointment. Reduced movements from your baby always need a call the same day, whatever you're sleeping on.
Questions people ask before buying
When should I start using it?
Will it take over the bed?
Can I wash it?
Is it still useful after the birth?
Does it have to be the left side?
What people are asking about the pillow
The rest of the range
Pre-Pregnancy
Ovulation Test Kit
A clearer read on your windowStrips plus an app that logs and reads them for you.
Breastfeeding
Nipple Butter
For the first sore fortnightA 50g tube that spreads without dragging, and needs no wiping off.
Postpartum
Postpartum Underwear
The first two weeks, handledHigh-waisted disposables, eight to a box.
Reserve yours at ₹1,679
The founding price, 40% off the ₹2,799 retail price. Leave your details and we'll write to you when it ships.
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