For trying, for feeding, for healing.
"Whatever part you're in, there's something here for it."Six things worth having, for three stretches of becoming a mother that most shops walk straight past. The kind of quality that usually gets flown in from abroad, made here instead, and priced like it.
Pre-book now and lock 25% off across the range. The price goes up once we're actually shipping.
Where are you right now?
From the month you start trying to the month you stop bleeding, the small, practical things that make each stretch easier to be in.
While you're trying
Sleep that works around a growing bump, and a clearer read on when your window actually is.
2 products Explore 02 · BreastfeedingWhile you're feeding
For sore days, for engorged days, and for the night you'd like a drink and a straight answer about it.
3 products Explore 03 · PostpartumWhile you're healing
The first couple of weeks, when nobody tells you what you'll actually need and you're in no state to go looking.
1 product ExploreThree that do the most work
One from each stage, the ones we'd hand you first.
Sleep, back on the table
A full-body pillow that holds your bump, your back and your knees at once, so side-sleeping stops being a nightly negotiation. Washable cover, and it keeps its shape past the newborn months.
Warm for the let-down, cold for the ache
One pair of gel packs that goes both ways. Warm them before a feed to help the milk move; chill them after for engorgement and swelling. They curve around the breast instead of sitting on it like a bag of peas.
The first two weeks, handled
High-waisted disposable underwear that sits above a caesarean scar and holds a maternity pad without sliding. Eight to a box, so you can throw each one away on the worst days and not think about laundry.
All six, in one place
Small on purpose. Everything here earns its spot, and we'd rather add slowly than pad the shelf.
Pregnancy Pillow
Sleep, back on the tableFull-body U-shape that supports bump, back and knees at once. Washable cover.
Ovulation Test Kit
A clearer read on your windowStrips plus an app that logs and reads them, so you're comparing lines against yesterday's, not guessing.
Milk Alcohol Test Strips
One less thing to wonder aboutTest a drop of your milk and get a reading in two minutes. A screening aid, not a clearance.
Nipple Butter
For the first sore fortnightA 50g tub that spreads without dragging, and doesn't need wiping off before the next feed.
Breast Therapy Packs
Warm before, cold afterA pair of curved gel packs that work hot or cold, for let-down and for engorgement.
Postpartum Underwear
The first two weeks, handledHigh-waisted disposables, eight to a box. Sits above a caesarean scar and holds a pad in place.
A few quiet promises
Nothing clever. Just the care we'd want for ourselves.
No import markup
The versions of these that already exist here are mostly flown in, and the ticket is in the price. Ours are made to the same brief, closer to home.
What it can't do is on the page
Every product page has a section on its limits. A test strip is a screening aid. An ovulation kit isn't contraception. None of it replaces a midwife or a doctor.
Straight about who makes it
We don't own a factory. These are made to our specification by manufacturers who already make this category well, and we'll tell you which when you ask.
Instructions you can follow at 3am
Plain steps on the box and on the page, in the order you'd actually do them. Written for someone who has not slept.
The bits worth knowing
Short, honest reads on the questions these products sit next to.
Alcohol and breastfeeding, without the panic
What the research actually says about one drink, how long it takes to clear, and what a test strip can and can't tell you.
Read · 5 min → TryingWhat a positive ovulation test really means
LH surges, the fertile window, and why the line you're squinting at is more useful compared with yesterday's than on its own.
Read · 5 min → PostpartumThe first two weeks nobody packs for
What actually happens to your body after birth, what helps, and the signs that mean you should call someone rather than wait it out.
Read · 6 min →
Is there something you needed that isn't here?
Six is where we're starting, not where we're stopping. Tell us what you went looking for and couldn't find, and we'll look into it properly.
Got it, thank you.
We read every one of these.